WOW Toys from Great British has had a clear mission right from the beginning, to design great quality toys with real long-lasting play value that did not require batteries. There would be no cutting corners and a focus on good design, safety and durability of the toys is the promise and vision of the brand for generations to come.
WOW’s award winning toys are powered by children’s imagination, without the need for environmentally unfriendly batteries. The toys stimulate learning through creative play and discovery using vibrant colours, sounds and clever mechanical features. By keeping good design at the heart of everything, WOW continues and will continue to produce toys that children love.